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ClickBuddy – Terms of service

Last updated: 15 August 2025

Welcome to ClickBuddy. These Terms of service (“Terms”) govern your access to and use of ClickBuddy’s websites, apps and platform (the “Service”). By creating an account, connecting a property (e.g., website, Google Ads or Google Search Console), or clicking “Accept,” you agree to these Terms.

If you use the Service on behalf of a company, you confirm you are authorised to bind it. “You” or “Customer” means the person or entity using the Service.

Contracting entity: CLICKBUDDY SOFTWARE LIMITED, a Brittish company registered in United Kingdom (company number 16768835) with registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM.

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1) The Service

ClickBuddy helps teams research keywords, set up and manage Google Ads, and plan and monitor SEO. The Service combines automated workflows with guidance and reports.

  • Guidance vs. execution. For SEM, ClickBuddy may recommend changes and, only if you approve, apply those changes in your connected Google Ads account. You control what is applied.
  • No guarantees. Outcomes depend on many factors (market, auctions, budgets, competitors, implementation). We do not guarantee rankings, CPC/CPA/ROAS, conversions, impressions or any particular result.

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2) Accounts and eligibility

You must be at least 18 and able to enter a binding contract. Keep your credentials secure and tell us promptly about unauthorised use. You are responsible for activity under your account.

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3) Plans, pricing and beta terms

(a) Beta / Early Access plan

We may offer a limited Beta plan (e.g., to the first 50 customers) at the price shown at checkout (the “Beta Price”). Unless stated otherwise on the Pricing Page or Order Form:

  • The Beta Price is locked for your first 12 months from purchase.
  • The plan typically includes full access to current and future features during that 12‑month period, connection limits (e.g., 1 website, 1 Google Ads account, 1 Google Search Console) and Priority Support with direct founder feedback.
  • Beta features are provided “as is” and may change, break or be withdrawn. No uptime or performance commitments apply during Beta.

(b) Subscriptions, renewals and changes

Subscriptions renew automatically at the then‑current price unless cancelled before renewal. We may change prices or plans prospectively with reasonable notice. If you switch between monthly and annual, the new term and price take effect at the next billing date.

(c) Merchant of Record (Paddle)

We use Paddle as our Merchant of Record to manage payments, invoicing, subscriptions and applicable taxes. For paid subscriptions, Paddle is the seller of record and will collect and remit taxes where required. Your payment is processed by Paddle and your invoice/receipt is issued by Paddle. Refunds, chargebacks and certain billing queries are administered via Paddle’s processes. (Your card/bank statement may reference PADDLE*.)

(d) Taxes and billing

Prices are exclusive of taxes unless stated. Paddle calculates, collects and remits VAT/GST/sales taxes where applicable and may validate VAT numbers for B2B purchases. You authorise Paddle to charge your payment method for recurring fees and taxes. Currency, exchange and bank fees are your responsibility.

(e) Cancellations and refunds

You may cancel at any time; access continues until the end of the current term. Except where required by law or expressly stated on the Pricing Page, fees are non‑refundable. We will cooperate with Paddle to resolve billing issues promptly.

(f) EEA/UK consumers , cooling‑off (if applicable)

If you purchase as a consumer in the EEA/UK, you may have a 14‑day right to withdraw. When you request immediate access to digital services, you acknowledge the service begins right away and you waive this withdrawal right to the extent permitted by law. This does not affect your statutory rights.

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4) Third‑Party Services (Google Ads, GSC, Paddle)

The Service integrates with third‑party services you choose to connect (e.g., Google Ads, Google Search Console) and commercial platforms (e.g., Paddle for billing). By connecting them, you instruct ClickBuddy to access, process and (where you approve) modify data on your behalf.

  • You must have the rights to connect those accounts and comply with their terms (e.g., Google Ads policies).
  • ClickBuddy is not affiliated with or endorsed by Google or other third parties.

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5) Acceptable use

You will not, and will not allow others to:

  • Violate laws or advertising/publishing policies (including Google Ads policies).
  • Upload or generate unlawful, infringing, deceptive, discriminatory, hateful or harmful content.
  • Interfere with the Service, probe or bypass security, reverse engineer, or overload our infrastructure.
  • Use the Service to build a competing product, scrape, or resell without permission.
  • Mislead users or engage in spam.

We may suspend or terminate accounts for violations.

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6) Intellectual property, content and outputs

  • Our IP. The Service and all related IP (software, models, workflows, documentation, branding) are owned by us or our licensors. We grant you a limited, non‑exclusive, non‑transferable licence to use the Service during your subscription in line with these Terms.
  • Your content. You retain ownership of content and data you provide or connect (“Customer Content”). You grant us a licence to host, process, analyse, transmit and display Customer Content to operate, secure and improve the Service, and to produce aggregated or de‑identified insights (we will not identify you without consent).
  • Generated outputs. Where the Service generates outputs (e.g., ad copy, images, keyword lists), you may use them for your business subject to these Terms and any third‑party restrictions. You are responsible for reviewing outputs for accuracy, legal and policy compliance, and intellectual‑property clearance before use.
  • Feedback. You grant us a royalty‑free right to use feedback or suggestions without obligation.

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7) Data protection and privacy

  • Roles. For billing and subscription data processed by Paddle, Paddle acts as an independent controller. For ad/analytics data that we process on your instructions via your connections, we generally act as your processor.
  • DPA. Our Data Processing Addendum (including EU Standard Contractual Clauses and, where relevant, the UK addendum) is available on request and forms part of these Terms when executed.
  • Security. We implement appropriate technical and organisational measures to protect data; however, no system is perfectly secure.
  • Privacy Policy. Our Privacy Policy explains how we collect and use personal data. By using the Service, you agree to it.

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8) Automation and approvals (SEM)

Certain features propose changes (e.g., budget reallocation, bidding targets/strategies, negative keywords, creative tests) and, only after your approval, apply them in your connected ad accounts. You can disable automation or revoke access at any time. You remain responsible for results, spend and policy compliance arising from applied changes.

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9) Service availability and support

We aim to keep the Service available and to provide Priority Support to Beta customers. Maintenance windows, API limits and outages may occur. During Beta, support is on a commercially reasonable efforts basis and no uptime guarantee applies.

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10) Disclaimers

Except to the extent prohibited by law, the Service is provided “as is” and “as available.” We disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non‑infringement. We do not warrant that the Service will be error‑free or uninterrupted, or that any particular business outcome will be achieved.

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11) Limitation of liability

To the maximum extent permitted by law:

  • No indirect damages. We are not liable for indirect, consequential, special, exemplary or incidental damages, or for loss of profits, revenue, goodwill, data or anticipated savings.
  • Liability cap. Our total liability for all claims in any 12‑month period is limited to the fees you paid for the Service in that period.

Nothing in these Terms excludes liability that cannot be excluded by law.

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12) Indemnity

You will indemnify and hold ClickBuddy and its officers, directors, employees and agents harmless from claims, losses and expenses arising from: (a) your Customer Content or use of the Service in breach of these Terms or law; (b) your connections to Third‑Party Services; or (c) your advertising content, spend or policy violations.

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13) Suspension and termination

We may suspend or terminate your access if you breach these Terms, fail to pay, or pose a risk to the Service or others. You may terminate at any time via your account.

  • Effect. On termination, your licence ends and you must stop using the Service.
  • Data export & deletion. We aim to keep Customer Content export available for 30 days after termination (unless prohibited by law or you request earlier deletion). Thereafter, data may be deleted or archived per our retention policies.

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14) Publicity

Unless you opt out in writing, you permit us to use your name and logo in customer lists and marketing materials to identify you as a ClickBuddy customer.

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15) Changes to the Service or these Terms

We may modify the Service and update these Terms. If changes are material, we will provide reasonable notice (e.g., email or in‑app). Your continued use after the effective date constitutes acceptance. If you do not agree, stop using the Service.

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16) Export controls and sanctions

You confirm you are not subject to sanctions and will not use the Service in embargoed countries or for prohibited end‑uses. You will comply with applicable export and sanctions laws.

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17) Governing law and venue

These Terms and any dispute or claim (including non‑contractual disputes or claims) are governed by the laws of United Kingdom. The courts of United Kingdom have non‑exclusive jurisdiction. If you are a consumer resident in the EEA or UK, you may bring proceedings in your local courts and your mandatory consumer rights are unaffected.

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18) Notices

We may send notices to the email address associated with your account. You may send legal notices and support queries to [email protected]. Billing and invoice queries should be raised via your Paddle customer portal or the contact method on Paddle invoices.

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19) Miscellaneous

  • Entire agreement. These Terms (plus any order form, Pricing Page terms and executed DPA) form the entire agreement regarding the Service.
  • Assignment. You may not assign without our consent; we may assign to an affiliate or in connection with a merger, acquisition or sale.
  • Severability. If a provision is unenforceable, the remainder remains effective.
  • Waiver. A failure to enforce a provision is not a waiver.
  • Force majeure. We are not liable for delays or failures due to events beyond reasonable control.
  • Order of precedence. If these Terms conflict with an order form/DPA, that document prevails to the extent of the conflict.
  • Language. These Terms are in English; translations are for convenience only.

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Plan summary (for convenience only, not contractual)

  • Beta plan: limited availability; Beta Price locked for 12 months from purchase; includes full access to features during that period, typical connection limits, and priority support with direct founder feedback; Beta is provided “as is” and may change at any time.
  • Annual option: if offered, provides discounted effective monthly pricing, billed annually in advance.
  • Not included: managed services/consulting, guaranteed results, or any rights beyond those expressly granted above.

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